Lux at First Sight

Even though intuition, pure joy and credit limit are my typical shoe-purchasing-decision trifecta, one of the tools design houses use to decide what to sell to us is a survey of just 818 American women.

Why so few? These ladies make an average income of $348K (yes, each) and have an average net-worth of $3.6 million.

Christian Louboutin, Manolo Blahnik and Hermes are their top design picks this season, in that order, says The Luxury Institute in NYC, the study’s purveyors. Ladies who went with Louboutin say, “They have shoes that catch the eye and the red soles are something everyone recognizes.”

While I would never turn down a pair of red-soled Louboutins, in a price-means-nothing dream world, I think I’d still be on the hunt for something unrecognizable, something no one else, especially none of the OTHER 818 shoe royalty were wearing.

But after an exhaustive online hunt for the perfect impractical dream shoe—I keep coming back to the red Passementerie Pump by none other than Christian Louboutin: red satin with black passementerie-detail, open toe, a platform with a 4 7/10″ heel and finally, the signature red sole.

Even with so much research and marketing muscle out there, I have a funny feeling at least two of the faithful factors drawing me to this shoe are what propel the real-life Louboutin wearers as well—intuition and pure joy. Those probably aren’t choices on the survey. Credit limit probably is. No matter, this still proves the footwear elite and I are on the same page.


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